The individual will lead Pharmacom'
strategic marketing activities in support of the pipeline of Pharmacom'
microelectronic devices.
Responsibilities:Provide
strategic marketing input and direction to Pharmacom project teams, including
creation of product profiles, establishment of commercial criteria in support of
go/no-go decision points and preparation of strategic marketing plans.
Some essential functions include:
- Leading the development of
Pharmacom' strategic marketing strategy in the
areas of inflammation and oncology.
- Identify needs for primary and
secondary marketing research field studies as
appropriate using outside consultants.
- Prepare detailed competitive
analysis for all Pharmacom' projects, including the establishment of a
competitive intelligence database.
- Develop thoughtful, well
researched, comprehensive project analyses of all Pharmacom' projects to
support program initiation and go/no-go decision points.
Qualifications desired:
- B.A/B.S. in Life Science,
Pharmacy or Business discipline.
- MBA essential.
- 7 years total
marketing experience, including a minimum of 5+
years of demonstrated, hands-on strategic marketing
experience in a pharma or top tier biotech firm.
- Pre launch
marketing experience required.
- Other required knowledge and
skills appreciated; deep knowledge of biodetection markets, strong strategic
skills, ability to synthesize large amounts of data.
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